Bocca

BOCCA: Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional houses in the world, and in the important museums around the globe. We’re talking about Bocca, the famous red sofa shaped as giant lips. Getting their inspiration from the 1935 Portrait of Mae West by surreal artist Dalì, as well as from the hot red lips of Hollywood stars, Studio 65 architects achieved a masterpiece destined to become an object of cult. Pop DNA, a sensual and provocative soul, feminine and elegant aspect. Bocca is among the most sought-after, loved, and imitated products of home furniture. The 1970 original is exclusively by Gufram. Since 2008 Bocca comes in two new versions: Dark Lady e Pink Lady. The first - rebellious, all black and with an oversize piercing - is the transgressive interpretation, with a marked gothic inclination. Voluptuous and of great impact, Dark lady shows its rock spirit. The other version, Pink Lady, comes with a new lipstick of a more glamorous and fashionable color - fuchsia - which makes it a settee that is even more the object of talk; the ideal setting for a spectacular glittery modernity. To celebrate its first 50 years of work in 2016, Gufram introduces a special limited series of only fifty Bocca sofas. Retaining its iconic shape, inspired by the red lips of the Hollywood divas, this new GOLD edition emphasizes the brand’s important landmark, and enriches even further an object welcomed into the most beautiful homes and most important museums in the world.

BOCCA UNLIMITED: On the occasion of its 50^th anniversary, Bocca^® revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more material and structured fabric. It’s a new look that changes the known perspective of the object of design that more than others represent the perfect abstraction of feminine beauty. It looks to new horizons and new usage possibilities: it’s got a strong and at the same time versatile personality, which is ideal for both the residential and contract living. This sensual couch, ideal for a tête-à-tête, has now become part of the collective imagination on a par with the works of Andy Warhol as well as other masterpieces of pop art. After being exhibited in the most important museums in the world - including the Museum of Applied Art and Sciences in Sydney, the Design Museum in Munich and the MAK in Vienna - today 25 new identities are created, capable of animating countless new lives. It’s a domestic sculpture that can inhabit the private space as well as the public one with the same ease, as it responds to the specific requests of the contract through its renewed versatility.

Price: LIMITED EDITION *Inquire for special pricing*